One of the SEO tools available is Google Search Console of Google. It is also one of the most Best Tool.
Google Search Console (formerly known as Webmaster Tools) is a collection of tools that help ensure that your website is healthy and Google-friendly. Not only can this help you diagnose any technical SEO issues, but it can also help you understand your most popular pages, see where you’re ranking, and increase your organic traffic.
What is Google Search Console?
Google Search Console is a collection of tools and reports that allow webmasters (and indeed anyone who operates websites) to monitor, manage and improve their websites. This is a free web service provided by Google that gives you information about your website and the people who visit it.
How to use Google Search Console (overview)?
There are many reasons why using GSC regularly is an essential part of any comprehensive digital marketing strategy. Google has continually iterated on its Search Console platform to improve dashboard features while providing comprehensive search engine performance data.
So although various features have been added and changed over the years, the goal of the platform has remained the same: to provide business owners, marketers and SEO experts with direct guidance on how to increase their SEO performance – from both a content and technical standpoint. . , From .
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At a high level, here’s how to use Google Search Console for SEO:
• Track keyword ranking, impressions, organic traffic, average position and click-through rate (CTR).
• Understand index coverage and confirm that Google crawlers are indexing web pages properly.
• Submit sitemaps, reject files, and removals.
• Identify and troubleshoot issues with page feel, web insights or mobile usability.
• Verify that Google sees schema.org mark-up so that web pages can be displayed in rich results.
• Look for security issues or manual actions that Google has identified.
• Analyze essential backlink data such as total external links, internal links, top linked pages, top linking sites and anchor text distribution.
How Do I Improve SEO Using Google Search Console?
Explore the following ways to use Google Search Console to improve your website’s SEO performance.
- Improve poor performing keyword rankings
We consider keywords to perform poorly because they are not ranked high (1st or 2nd) on search engine result pages (SERPs). The immediate implication is that people usually only click on the first or second results. As such, these poorly performing keywords reduce the chances of increasing your organic site traffic.
You can find and improve poor or Low keywords through Google Search Console by first clicking the “Search Results” report and toggling its average CTR and position data. After that, go to the Query report and adjust the Average Ranking Position filter below 8.1. Doing so will allow you to sort the results by average position in descending order. Finally, identify your poor performing keywords from the list (ranked 3-8 or higher).
- Optimize high Quality Content with High Keyword Rankings but Low Click through Rate.
Let’s say you find a web page with a high-ranking keyword. Having that page in the first place will not guarantee that you will also get a high click-through rate (CTR). Therefore, determine the average of the pages performing poorly and identify the reason behind it. Doing so will help you get more traffic and improve your CTR of your website and get ranking position.
On the Google Search Console dashboard, go to the “Search Results” report and toggle off Average CTR and Position data. After that, filter out keywords with an average ranking below 3.1. As a result, you can understand which keywords are already ranking in the first three Pages on Google. Then, arrange them in ascending order according to keywords with multiple impressions but with a CTR below average.
- Fix Sitemap Issues and Concerns
After submitting your sitemaps to Google, you can never avoid the times when specific problems will arise. These issues usually involve how difficult it is for site crawlers to see and understand what your website pages and content are. Sometimes, these issues can cause crawlers to index your site’s URL incorrectly.
Thus, you should always be on the lookout for issues related to your submitted sitemap. To do this, click on the “Sitemap” report on the Google Search Console dashboard. Then, hit on the icon you will see next to the sitemap. Click the “View Index Coverage” button. After that, Search Console will show you a few tabs detailing the number of errors, warnings, and valid and deprecated URLs found on your sitemap.
- Determine Content That Gets Most Backlinks
Backlinks are important for websites as they help them to rank higher on SERPs. So, focus on making sure that you get more backlinks for your site content. The more backlinks you get, the more likely you are to drive and improve site traffic.
To determine what type of content to publish on your site to get more backlinks, you need to examine the content that you have already published. There is no definite answer to this as there are always differences between businesses in any industry.
You can check using Google Search Console tool. And then Go to the “Links” report and then click the “More” button. Tap the “External Links” tab and then click the “Top Linked Pages” report button of Google Search Console. Set patterns regarding the pages and topics that get the most backlinks from other websites.
- Identify Pages That Need Internal Links and Updating
When you already publish page content that is similar or related to each other, this would be a great opportunity to add internal links to said pages. Doing so will get your new page indexed quickly and help them rank higher on the SERPs.
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